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Before I begin, I'd
like to tell you the reason I chose "this" specific topic to teach
you. I came across a powerful story that I'm going to share with you
at the end of this lesson. This story really opened my eyes to what
is possible on the web and what all of you should incorporate into
your search engine optimization strategy. It's a no brainer and
anyone serious about search engine optimization would be a fool not
to use what I'm about to teach you. Now, to the topic at
hand...
If it isn't enough to rank #1 in Google
in less than 28 days, I'm going to teach you how you can
actually rank better than #1 in both Google AND Yahoo,
overnight!
Yeah, I can hear you
now...
That's impossible. What a ridiculously
hypish statement. Brad's completely out of his mind. While #3
might be true :-) you truly can rank above the #1 position in
Google and Yahoo in less than 24 hours!
Keyword Elite: Generate 1000s Of Keywords In Seconds!
| Take a look at the
screenshot below to see what I'm referring
to. |
How do those sites get listed in those
locations? I mean, you can see the top website was created less than
20 hours ago!
Let me tell you about a
little known strategy for:
- Getting MASSIVE amounts of
backlinks in a short amount of time
- Gaining INCREDIBLE exposure to
your website in under 24 hours
- Positioning yourself as an
expert authority in your market
- All for FREE!
The technique is called writing Press
Releases. Press Releases have been around for a very long
time.
They're more popular and effective in the offline world...
But are extremely powerful in the online world as
well, although
MUCH less known.
I seriously suggest you learn how to
write effective Press Releases before people finally catch on and it
loses its power.
| So, what's a Press Release
anyway? |
Note:
The definition of a Press Release is quite simple. It is an
announcement of an event, performance, or
other "newsworthy"
topic that is issued to the press.
So how in the world are we supposed to
write some "newsworthy" article and issue it to "the press"? I
mean, what is "the press" anyway? That's not important for now...
Just focus on writing an article that you think people, in general,
would want to know about...
Find
High Paying Adsense Keywords!
| Structuring your Press
Release |
Let me show you how to properly structure
your Press Release. In order for "the press" to possibly pick
up
your article, you'll need to structure your Press Release in
the proper format. Many people have great topics
for their PR,
but because their format is not correct, "the press" simply ignores
what they've written.
If you're going to take the time to write
an article(PR) then you should make sure you've written it using
the
correct format. Below you'll find a sample template of how to
properly write a Press Release to ensure that
"the press" will at
least read your article(PR).
Press Release
Format
|
Headline
Is in Title Case and Short, Ideally Not More Than 170
Characters; This Headline Is 138 Characters Long and Does Not
Take a Period
While the headline uses title case, capitalizing
every word except for prepositions and articles of three words
or less, the summary paragraph is a little longer synopsis in
regular sentence form. It doesn't merely repeat the lead. It
just tells the story in a different way.
City, State (PRWEB) Month 1, 2005 -- The lead sentence
contains the most important information in 25 words or less.
Grab your reader's attention here. And don't assume that your
reader has read your headline or summary paragraph; the lead
should stand on its own.
A
news release, like a news story, keeps sentences and
paragraphs short, about three or four lines per paragraph. The
first couple of paragraphs should cover the who, what, when,
where, why and how questions.
The rest of the news release expounds on the
information provided in the lead paragraph. It includes quotes
from key staff, customers or subject matter experts. It
contains more details about the news you have to tell, which
can be about something unique or controversial or about a
prominent person, place or thing.
"The final paragraph of a traditional news release
contains the least newsworthy material," said Mario Bonilla,
customer service representative for PR WebT. "But for an
online release, it's typical to restate and summarize the key
points with a paragraph like the next one."
For additional information on the news that is the
subject of this release (or for a sample, copy or demo),
contact Mary Smith or visit http://www.prweb.com/. You
can also include details on product availability, trademark
acknowledgment, etc. here.
About XYZ Company:
Include a short corporate backgrounder about the
company or the person who is newsworthy before you list the
contact person's name and phone number. Do not include an
e-mail address in the body of the release. Your e-mail address
goes only in the "Contact e-mail" box when you first upload
your press release.
Contact:
Mary Smith, director of public relations
XYZ
Company
555-555-5555
http://www.yourwebaddress.com/
Include safe harbor statement (if
applicable).
### |
Once you know the proper format, you'll
need to be sure you keep the following in mind while writing
your
article(PR).
- Is your news "newsworthy"? The
purpose of a press release is to inform the world of your news
item. Do not use your press release to try and make a sale. A good
press release answers all of the "W" questions (who, what, where,
when and why), providing the media with useful information about
your organization, product, service or event. If you read your
press release and it reads like an advertisement, rewrite
it.
- Start strong. Your headline and
first paragraph should tell the story. The rest of your press
release should provide the detail. You have a matter of seconds to
grab your reader's attention. Do not blow it with a weak
opening.
- Stick to the facts. Tell the
truth. Avoid fluff, embellishments and exaggerations. If you feel
that your press release contains embellishments perhaps it would
be a good idea to set your press release aside until you have more
exciting news to share. Journalists are naturally skeptical. If
your story sounds too good to be true, you are probably hurting
your own credibility. Even if it is true, you may want to tone it
down a bit.
- Pick an angle. Try to make your
press release timely. Tie your news to current events or social
issues
if possible. Make sure that your story has a good
hook
- Use active, not passive, voice.
Verbs in the active voice bring your press release to life. Rather
than writing "entered into a partnership" use "partnered" instead.
Do not be afraid to use strong verbs as well. For example, "The
committee exhibited severe hostility over the incident." reads
better if changed to "The committee was enraged over the
incident." Writing in this manner helps guarantee that your press
release will be read.
- Economics of words. Use only
enough words to tell your story. Avoid using unnecessary
adjectives, flowery language, or redundant expressions such as
"added bonus" or "first time ever". If you can tell your story
with fewer words, do it. Wordiness distracts from your story. Keep
it concise. Make each word count.
- Avoid the hype. The exclamation
point (!) is your enemy. There is no better way to destroy your
credibility than to include a bunch of hype. If you must use an
exclamation point, use one. Never do this!!!!!!!!!!!!!
© prweb.com
Learn how
I quadrupled my Adsense earnings!
2 days ago I came across an amazing story
about a guy that moved to the top of Google and Yahoo,
above
the #1 position... in less than 24 hours, with very
little work involved. Not only that, but the keyword he
was
ranking for, was THE most searched keyword phrase in
the world!
Talk about some serious traffic that
would bring your website...
So what was
this keyword phrase?
George Bush! Yes, that's right,
within 24 hours, this guy moved to the top of Yahoo and Google for
the
keyword "George Bush"... AND this was during the
United States elections!
What did he write about? Well, during the
elections, http://www.georgewbush.com/
was using a form of search
engine optimization called "cloaking".
Cloaking enabled their website to ONLY be viewable by those
people
living in the United States.
Problem: The problem was that any
American that was studying abroad or simply living oversees would
not be able to view George Bush's website. This could pose a
VERY big problem. So, what did this guy do? Well, he created
a website:
http://www.georgedecloaked.com/
This website was an exact replica of the
real George Bush website (http://www.georgewbush.com/),
only it was
accessible to everyone, including those living
outside of the United States.
It was now time for him to advertise this
website to let people know what problem he had solved. What
better
way than to write a Press Release?
The actual press release can be read
at:
http://www.emediawire.com/releases/2004/10/emw172880.htmor
you can view it below:
| George Bush DeCloaked
George Bush employs search engine
cloaking technique to ban the world London, England (PRWEB)
October 29, 2004 -- With the US Presidential elections talking
place next week, George Bush re launched his web site but took
the decision to alienate the world, using search engine Spam
techniques.
Any visitors not from the US are
banned from his website. This has been accomplished using
cloaking technology, commonly used by spammers trying to
manipulate the search engines. In the interests of democracy,
StrangeLogic.com, A search engine technology company has made
the content available for everyone to view.
Jason Duke, Managing Director of
Strange Logic said, "American politics has a huge effect on
the world at large and I felt it was only right and proper
that citizens of the globe were able to view George's website.
Thankfully, as a Search Engine technology company we are
accustomed to such crude cloaking techniques and have
developed methodologies to ensure quality for our client
base.
These same methods have been used
so the world can see the incumbent president's website." The
site is available at http://www.georgedecloaked.com/
and http://www.georgewbush.org.uk/ About Strange Logic:
Strange Logic is a leading Search Engine technology company
specialising in increasing their client's financial bottom
line through understanding search engine
algorithms.
For more information
contact:
Media Department
StrangeLogic.com
Limited
Tel UK: +44 20 8598 2280
Email: jason AT
strangelogic.com |
You can see that his
Press Release was written in a way to not only solve a problem, but
also to advertise his services! It didn't sound "hypie" and doesn't
seem like an advertisement in any way. He follows all of the Press
Release Power Tips I mentioned above...
What came out of this Press Release that
took him less than 30 minutes of work to write and
distribute?
- A greater than #1 listing in Google
AND Yahoo!
- It also got onto the first page in
Google and Yahoo news websites.
(They are the #1 and #2 most
visited news resources out there (beating CNN, The BBC and others)
receiving obscene traffic every minute of every day. When you
searched for "George Bush" at either Yahoo or Google the press
release was there at #5. When you searched for "George Bush
Website" it jumped to #1.
- The interest that the story
generated led to many phone calls from journalists, some from
politicians and some from prospective partners.
- The business that has been agreed
through just one of those phone calls is worth £84,000 per year
for the next 2 years. That is about $300,000 from 30 minutes of
work.
- Radio Interviews and various print
media that called cannot be measured yet, but at the very least it
should increase brand awareness.
- Links from the approximately 30,000
pages (including multiple PR7 inbounds and 2 PR8s) . This alonge
would give you a #1 ranking for just about any keyword!
What's the moral of the story?
| Write Press Releases,
Write Press
Releases, Write
Press Releases! |
Now, the advanced strategies that this
guy(Jason) used, I couldn't even begin to go into here.
These
strategies are what actually seperated his Press Release
from the thousands of others that may have written about the exact
same topic.
The good news is
this...
I've spent the past few months writing
an eBook on the exact
strategies that Jason used to get his website to the top of
Google and Yahoo within 24 hours. Plus, I go into even more advanced
techniques that not even Jason used in his George Bush Press
Release.
I've just released the course and will be
doing some serious price testing. Right now it's at the lowest price
I'm going to go. Less than 20 bucks...
Over the next
few weeks I'll be testing different price points, all the way up to
$147. Just to give you a heads up since you're a "loyal subscriber"
;-) I'm keeping it at $19.9 for a few days, so if you're interested,
grab a copy quickly. You can learn more about the eBook
here:
=> http://www.seoelite.com/dt/s.php?id=25
By taking advantage of creating Press
Releases now, you'll be leaps and bounds ahead of your
competition
and it'll be yet another thing that you can use to
outrank and outdo them... Jump on it before your competitors
do!
Until next time, happy
optimizing!
SEO Power
Strategies - Day 8 will be coming shortly so stay
tuned!
Brad Callen
Professional SEO
Purchase SEO Elite: SEO Software
Secret
keyword software that took me from $3.25/day to $236/day
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