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As a new webmaster, you
might have waited and waited for your website to be indexed
by the search engines. Maybe Google or Yahoo's spider
came by your website once or twice, indexed your main page but
never did a "deep crawl", which means visiting and indexing
the rest of your website's pages. Believe it or not, this is
what usually happens to websites within the first month of being
online.
What
if you had hundreds of fresh content pages just lying around on your
website, all linked properly through your top-down menu structure,
and had a picture perfect site map, but you still had to wait for
the search engine spiders to find your website important enough to
fully index your entire website.
What
if I told you that there is a new technique that could literally
force the Yahoo spider to index your new pages, and
even your whole website, almost immediately? Folks, we're talking in
less than 2 hours!
This
is something that many people in the Internet Marketing and Search
Engine crowd have been talking about as of late, and it's called the
"blog and ping
technique"
Blogging, like I told you in an earlier
issue, has become an important tool for new businesses looking
to get their websites indexed quickly in search engines. You
can easily use your blog as a content management tool and benefit
from the added importance that search engines give to blogs.
But
now, you can flip that around and use your blog to drive search
engine spiders to your website at will!
| What is the
Blog and Ping technique? |
Here's how the whole "blog and ping" routine works:
First, let's say you've just added some new content to your
website (created a new web page) OR you've created an
entirely new website that hasn't been indexed by the search engines
yet.
Now,
in order for the search engines to rank your new web page or
website, you need them to visit your new page. How do you do this?
Well, you could go out and get other websites to link directly to
this page. Depending on the Page Rank of your website, you could
wait a few days and hope that the search engines would eventually
crawl your site and end up at your new page... OR you could
use the blog and ping technique to get your new page crawled in a
few hours!
Ok,
in order to use the blog and ping technique, you need to create
a blog, as I taught you in an earlier lesson . It's free and only takes a few
minutes to do.
Search engine spiders love blog content - it's fresh,
regularly updated and is the best online community tool around.
Since
the "blog and ping" technique involves the Yahoo search engine
spider, let's look at how you can alert the Yahoo spider
to come visit your blog.
The
easiest way to attract the Yahoo spider to your blog is
to:
-
Create a My Yahoo account
-
Add your blog as content on your personalized Yahoo page
(don't worry, I'll explain all this later on). In simple terms,
this means that there is a link within the My Yahoo website
(on your personalized page) which you will point to your blog.
Once
you've done this, Yahoo gives you the option to notify them that
you've added new content to your blog. This is called "pinging".
When you "ping" Yahoo, they will quickly visit your blog and follow
all links from your blog page. Thus indexing whatever pages you have
a link pointing to!
Now
that you can bring the Yahoo search engine spider to your blog at
will, it's time to take this technique a bit further and use your
blog as a launching pad for the Yahoo spider to
index your website or any pages that you want.
All
you need to do is to post new entries in your blogs containing
links to the pages that you want indexed into your blog. That
way, when the Yahoo spider reaches your blog and sees the new
post, it will automatically follow the links in that post, and
index any page that you want it to index!

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-
Start a blog
-
Create a Yahoo account
-
Add your blog's RSS feed into your My
Yahoo account
-
Make a few posts in your blog
-
Ping Yahoo
-
Repeat
Let's look at each step, one by one.
Step
1: Start a blog
This
is really easy to do, and I've covered this in a previous lesson. The idea is to use a free blog
service such as Blogger (owned by Google) to quickly set up
your new blog - it takes under 10 minutes.
If
you already have your own blog (either through Blogger or any
other blogging service), then you're all set.
Either way, on to step 2.
Step
2: Create a Yahoo
account
You
most likely will have a Yahoo account. If you don't, then use the
following link:
Sign
up with Yahoo!

This
is the same 'regulation' sign up form/procedure that you see on most
online services. Once you've signed up, you will have a Yahoo
username and password. Note that down somewhere (e.g. in a text file
on your PC) because you'll need that information in the next step.
Step
3: Configure My
Yahoo
Yahoo's personalized portal is called My Yahoo
and is ridiculously easy to use. You access it by going to
the My Yahoo page,
and then signing in to your Yahoo account from the box on the left
(see screenshot below). Use the username and password you got from
the previous step.

Signed in? Great. Now let's go back to your blog. If you remember
from the start of this lesson, the idea is to use your blog's
RSS feed and add it to your My Yahoo page. My Yahoo works as
an advanced RSS reader by aggregating different content
feeds (of your choice) on the same page. If you want
to add more content to your My Yahoo page, you do it by either
selecting content from the Yahoo directory or by adding an RSS
feed directly through a URL.
Find
High Paying Adsense Keywords!

Anyway, how it works is not important if you didn't
understand that. The important thing to know is you need to add your
blog's RSS feed to your Yahoo page. This is
basically just a "special link" to let Yahoo know where your blog is
located, so they know where to go. To do this, follow these
steps:
-
Sign in to
your Blogger account.

You'll notice
my username is "bradstestblog"
-
Select your
blog from the Blogger Dashboard.

My blog is
called "Brad's Test Blog"
-
Go to Settings
(2nd tab from the left).

-
Select Site
Feed from the sub-menu tabs (6th tab from the left).

-
Find the Site
Feed URL on the page and either copy it or write it down
somewhere.

-
-
Select 'Add
Content' (It's located on the left middle portion of the page).

-
Select 'Add
RSS by URL' - right next to the 'Find Content' search box.

-
Paste the
copied RSS URL into the box and press Add

-
Click the "Add
to My Yahoo" button on the next page.

Once
this is done, you can return to your My Yahoo page and if you scroll
down, you'll see that your blog's feed is now added to the page.
Post on your Blog
After
you've added your blog's feed to your Yahoo page, it's time to get
to the real meat of the action.
Remember, this is supposed to get your website indexed by the
Yahoo spider as quickly as possible .
So in
your blog, when you are making your first post, include a
link to your website . If your website is already
indexed and you're looking to get new pages indexed
, you can include them in the post as well.
As a
rule of thumb, don't stuff 10 or 20 links into one post. That could
trigger spam filters and make life a lot worse for
your website. Instead, stick to 4 or 5 links per post. Keep relevant
anchor text (these are links, after all), and use some descriptive
content around your links (one more reason to keep the number of
links limited).
While
this strategy will guarantee quick indexing of your website through
Yahoo, it does not require that you ignore good SEO
practices or do something that will possibly mark your
website / blog out as spam.
Ping Yahoo
Ok,
so now that you've made your post and put up links to your website,
all that's left to do is to "Ping Yahoo", which
will basically tell Yahoo that there's a new blog post on your blog,
and that the Yahoo spider should come check it out.
Like
I told you in the beginning, once the spider comes to your blog, it
will see the new blog post, follow the links to your website and
start indexing your pages!
So
how do you ping Yahoo? You can use the following web address:
http://api.my.yahoo.com/rss/ping?u=your%20blog%20address
where
the text after "ping?u" is in fact your blog's web address. So if
your blog was at http://nonameblog.blogspot.com/, the ping URL will
then read:
http://api.my.yahoo.com/rss/ping?u=http://nonameblog.blogspot.com
Just
copy and paste the URL (complete with your blog's
web address at the end) into your browser and click Go (or press
Enter). This will automatically ping the My Yahoo page containing
your blog's RSS Feed, and this essentially tells the Yahoo spider
that it needs to visit the blog to update the content in its index.
Repeat
That's it! You can use this "blog and ping" tactic
to literally transform your website from an ignored mess of
thousands and thousands of pages into a hub that search engines
visit every single day.
In closing...
It's
good to know how the basics of the "blog and ping" technique work,
but if you're lazy like you me you might want to check out the software product I use to do this, because it
automates all of this for you. You basically just plug a link to
your blog into the software. Click "go" and the software takes care
of "blogging and pinging" all of your website's pages so there's no
need to manually do all the steps above. And usually within 1-2 days
all of my webpages have been indexed by Yahoo. It's a pretty slick
little idea really, and quite frankly, I wish I would have came up
with the idea myself because I know an aweful lot of people find it
very useful.
The
tool I'm talking about is called "Blogging Equalizer". It's a simple little program,
but automates things very well.
That
wraps up this lesson. Hope you've found it enlightening and start to
use this technique to get your new websites indexed quickly. It
works really well if done correctly.
Lastly, I really want to provide you with some powerful
resources and lessons OR even software products. So, in order for me
to do so, I need you to tell me what you want to learn more about.
OR if there are certain things you would like to do, I can create
custom software programs for you! So, please email me at mailto:seo@seoelite.com and let
me know EXACTLY what you want. I'll respond to your email as soon as
I can.

Talk
to you soon!

Brad Callen
Professional SEO
Purchase SEO Elite: SEO Software
Secret
keyword software that took me from $3.25/day to $236/day

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