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The single biggest
mistake many people make when starting a business is they'll
create a product... usually based on something they just
enjoy doing, which in and of itself isn't bad, BUT... after
they spend months creating this product, it's finally time
to start making money selling it.
This is
where many people run into MAJOR problems. They have no
idea where to find the people that want to buy what they
have to offer. They end up spinning their wheels and finally
realize that nobody wants to buy their latest and greatest
product that they've spent months of their life creating.
Not only
can this be extremely frustrating, but it ends up being
a complete waste of time and money!
What people
should be doing is finding the "market" FIRST and THEN create
the product based on what the market wants. That is so much
easier than creating the product and then "finding" the
market, which might not exist in the first place.
Ok, now
you might be saying to yourself... "Brad, this is nothing
new... we all know this already." If that's you, great...
but I wanted to start this lesson with those few, very important
points, before we get to the meat of the lesson.
In this
lesson I'll be showing you 1 very good way to find profitable
markets. Once you find these markets you could either create
Adsense websites based on the topics OR you could create
entire products around the topic... OR better yet, you could
do both!
So,
let's begin...
We'll
start off by doing some Keyword Research. We need to find
out what words people are search for online. The more times
someone searches for a word, the more popular that word
is.
Makes sense, right? :-)
There
are many different ways to find out roughly how many times,
per month, people are searching for various keywords. The
free way of doing this is to use the Overture search term
suggestion tool. I use Keyword Elite to gather this data, but if
you want to go the slower, cheaper route, use Overture.
So, we'll
go to http://www.inventory.overture.com/ and we'll
start our keyword research. In this example, let's start
off with the main topic "gardening".
You can
see down the left hand side are numbers. These numbers represent
the number of times that the keyword has been search during
the previous month, within the overture.com search engine.
Typically, you can multiply that number by about 7, to come
up with the number of times that word has been searched
in Google.
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We'll
call the numbers under the "count column", "Searches". So
the keyword: organic gardening was searched for 17,246 times
last month.
Next,
we need to see how much competition there is for each of
these keywords. By competition, I mean how many other websites
there are that seem to be promoting something related to
each keyword.
... and
here's how we can do this.
We'll
go to Google and enter the keyword "organic gardening".
When we
do this, you can see that there are 17,000,000 websites
in Google that are listed for the search term "organic gardening".
That sure is a lot of competition.
Now, here's
a little trick that you should do to REALLY find out which
websites are actually promoting something related to "organic
gardening". There's a little search command you can enter
into Google and Google will only display websites that contain
the keyword in the Title of their web page only.
Think
about it... If the website doesn't have the keyword in the
title of their site, chances are... they probably aren't
promoting the product, but maybe just mention the word once
or twice on the page.
So, by
using this special search command, we'll be able to get
a MUCH better estimate on the actual number of sites promoting
something related to this keyword. Let's go back to Google
and enter this special search command: allintitle:organic
gardening
You can see when we do this, the number of websites
decreases all the way to 140,000!
That's a much more reasonable amount... Don't you
think?
Alright, we'll call this number (140,000)
"Results"
Once we have these 2 numbers, we can use them to
calculate something called an R/S ratio, which is basically a
ratio used to determine how much demand there is for a
product/keyword.
R = Results
S = Searches
From our example above, we've said that the keyword
"organic gardening" was searched 17,246 times last month, so S
would be 17,246.
We've also found that their were 140,000 websites
advertising this keyword, so R would be 140,000
Now, let's divide the 2 numbers
140,000/17,246 = 8.12
Our R/S ratio for this keyword is 8.12. I know from
experience that this isn't a very good R/S ratio. Typically
the lower the number is, the more profitable the keyword will
be for you, should you decide to create a website based on the
keyword.
What you'll need to do is go through each of the
keywords in your list and come up with R/S ratios for all of
them. Then, pick the keyword(s) that have a low R/S ratio and
yet have quite a few searches the previous month.
I know what you're saying... This is hard frickin'
work! You're right... I hate doing it.
So, let me show you a much easier way to do this, using
Keyword Elite. This
is a cool new tool that saves me a heck of a lot of time
and I figure, what the heck... I might as well show you
an easier way to do this... but remember, you don't have
to do it the quick way. You CAN do this manually if you
want.
Find
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Using Keyword Elite to find a
profitable
keyword market in a couple
minutes!
I'm going to use Keyword Elite on the keyword "gardening" and
I'll find a profitable keyword for you right away. I've
not started with this keyword before, but I can pretty much
guarantee Keyword Elite will find a profitable keyword
based off of the keyword gardening. So let's begin.
Step 1
Open up Keyword Elite and run project #1. Enter The
keyword "gardening" into step 2. Select the Overture checkbox
and slide the slider up to 400 results. Click ok.
Step 2
Select all the keywords that Keyword Elite has generated
for you. (Keep in mind when you used the Overture search
tool earlier, it only gave you 100 keywords. Keyword Elite has just given us 400... and
we could have selected even more by sliding that slider
up further.)
Right-Click on the mouse and select "copy keywords to
project 2"
Step 3
Select only the Google checkbox under step 3. Select
only "top bids" under step 4. Under step 5 choose only Google
broad match and click ok.
Step 4
Click on the column heading titled "Searches" to sort
the keywords in descending order, with the keyword being
searched the most at the top.
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how I quadrupled my Adsense earnings!
Alright, now all we need to do is scroll down and look
at the R/S ratio, which has automatically been calculated for
us for EVERY single keyword. We'll look for keywords that have
been searched for quite often and have a low R/S ratio... As
we scroll down I've already found a potentially profitable
keyword: gardening tool
You can see from the edxample above that the keyword
"gardening tool" was searched for 7,588 times last month and
has 14,700 competing websites... which gives us an R/S ratio
of only 1.94!
This appears to be a starving crowd. With that many
searches each month, you could pretty easily create a websites
based on all sorts of Gardening Tools. You could either sell
actual gardening tools OR you could write articles related to
different gardening tools and then ad some Adsense to those
pages... Get search engine traffic and with a top ranking, you
could easily make quite a bit of money with that many searches
each month. Given that there are only 14,700 competing sites,
it makes your chances of ranking well, MUCH easier.
We could easily do this with other keywords that Keyword Elite has found for
us. As we scroll down further, you can see other keywords
like: gardening tip
This only has an R/S ratio of .10! That's incredible.
Create a website based on gardening tips and with only 880
competing sites, don't you think you could beat these other
jokers? :-)
... and more keywords like: raised bed
gardening
I don't even know what that is... but I betcha it's a
profitable keyword!
You can do all sorts of things with this information.
Click on any column in Keyword Elite to sort the rows. If you click
on the R/S column, you can show the lowest R/S ratios at
the top and work your way down. I use this 1 feature every
time I want to find a new market to exploit. It's essential
for me.
Well that wraps up this lesson. I hope you've already
started to put into practice some of the things you've learned
so far. If not, make it a point to start today!
The next lesson is coming soon!
All the best,
Brad Callen
Professional SEO
Purchase Keyword Elite: SEO Software
Secret
keyword software that took me from $3.25/day to $236/day
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